Alcohol + children? Really..?

I just saw these ads and I think they are a complete fail. I´m sure you know what´s wrong in here.
Alcohol + children? I just don´t get it...

FAIL FAIL FAIL FAIL FAIL

Acabo de ver estos anuncios y es que me parecen muy fuertes. Supongo que sabréis porqué.
¿Alcohol + menores (BEBÉS) en el mismo anuncio? No me lo creo...

       

        

Chocolate with whisky.

Advertising Agency: Dentsu, São Paulo, Brazil
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Art Director: Adriano Alarcon
Planner: Flavia Faust
Producer: Ricardo Lopez
Photographers: Rogerio Miranda
Advertiser's Supervisor: Nicolas Galland