The AXE effect

I think that Argentinian creativity is brilliant, but in this case I don´t think they did such a great job.

Maybe the idea was to copy the original idea of "it´s raining men" but in this case: "it´s raining women"...

...poor... and FAIL

La creatividad argentina es excelente, pero este anuncio no tiene el nivel que debería tener para ser argentino. Se me ocurre que quizá la idea era recordar el "it´s raining men" pero, obviamente, AXE lo ha personalizado y ha dicho "it´s raining women"... sigo pensando que es demasiado pobre... y FAIL

The Axe effect now in your shower.

Art: Juan Arata
Copywriter: Sebastián Tarazaga
Country: Argentina