Toys are now alive

I think this ad is scary. I don´t like it at all. The copy "Bring toys to life" is saying that thanks to batteries your toys can move and stuff, but to me, the picture of the baby with that mechanical mouth makes me think of "play with your baby, who is a toy". I think the ad is confusing.

Este anuncio me da mal rollo. Es que no me gusta nada ¿eh? El claim es "Los juguetes tendrán vida propia", es decir, que gracias a las pilas los juguetes se podrán mover y eso, pero para mí, el bebé con esa boca mecánica me hace pensar en "juega con tu bebé, que es como un juguete". La verdad es que me parece bastante confuso.

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu